Difference Agency · Talent and casting
How Difference Agency grew ChatGPT traffic 12× while organic search reached more users
How Swisearch helped Difference Agency increase discovery through ChatGPT and Google organic search after work began in September 2025.
- Duration
- Since September 2025
- Market
- Poland
- Services
- AI visibility · Organic search · Conversion optimisation
- Sessions from ChatGPT
- +1090%
- Google organic sessions
- +20%
- Google organic users
- +30%
ChatGPT-referred sessions increased almost twelvefold, with the first major step-change appearing in October 2025.
Non-paid Google sessions increased while several commercially relevant landing pages attracted substantially more organic traffic.
Google organic search reached 673 more measured users, a 30% increase between equivalent periods.
The transformation
From difficult to discover to easier to understand and contact
Difference Agency had a strong service offering, but prospective customers could not always discover or understand it through search.
Before
- Limited AI visibility
The agency was not consistently surfaced for relevant commercial talent and casting questions.
- Missed organic opportunities
Service and location relevance were not expressed as clearly as they could be.
- An unclear enquiry journey
Visitors needed a more direct path from their need to the appropriate service and action.
What changed
The work connected discoverability, clarity, trust and conversion rather than treating them as separate problems.
- Easier to find
Clarified the services, entities and locations that search and AI systems need to understand.
- Easier to understand
Reframed service information around the needs of commercial clients.
- Easier to trust
Strengthened proof, context and credibility throughout the journey.
- Easier to contact
Made the route to a relevant enquiry clearer and more direct.
Interactive results
Explore the growth story
After the September 2025 implementation and ramp-up period, ChatGPT discovery increased sharply and Google organic search reached more people. The comparison uses equivalent calendar periods and raw GA4 values.
Selected result
Sessions from ChatGPT
ChatGPT-referred sessions increased almost twelvefold, with the first major step-change appearing in October 2025.
How this was measured
- Source
- GA4 property 271298864
- Comparison
- 1 Oct 2024–10 Jul 2025 versus 1 Oct 2025–10 Jul 2026
- Method
- Session-based attribution where session source contains chatgpt.com, chat.openai.com or openai.com. September 2025 was excluded as the implementation and ramp-up month.
- Data retrieved
- 2026-07-11
- Limitation
- GA4 attribution identifies referred sessions, not the exact prompt or generated answer that led to each visit.
Measurement periods: 1 October 2024–10 July 2025 versus 1 October 2025–10 July 2026. September 2025 was excluded as implementation and ramp-up.
Customer journey
How discovery becomes an enquiry
The project was designed around the complete journey from a customer question to a relevant commercial enquiry.
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